Hot - Tuesday, April 22, 2008 17:21 - 5 Comments

Halo-3

Microsoft is counting on `Halo 3` to push its money-losing entertainment unit into profitability

The acclaimed alien shooter game “Halo 3″ goes on blitz. Microsoft Corp hopes this game will widen its market dominance in the battle for market share.

The $30 billion video game industry has an amazing opening just like the Harry Potter book, or the Star Wars film. Halo 3 has drawn a lot of attention for its lush settings, and cinematic story and breadth of features.

Microsoft shares up as much as 3.35 percent due to this game’s opening. This is the biggest one day gain for the company since April.

The money-losing entertainment unit pushes this game in order to gain profitability.

The celebrity studded midnight sales events at some 10,000 retailers across the United States is solo in the market right now. No competition in the opening night. Blockbuster games like Grand Teft Auto IV, whose release will be between February and April 2008.

Microsoft believes this initial demad to surpass the Halo 2 opening which took $125 million in its first 24 hours.

Big event, lots of celebrities, concerts, and prizes, and all sorts of craziness creates the hype it deserves

The game is targeted to Xbox’s core audience of young males, who loves realistic combat games.
Marketing blitz, and hype creates one of two things… Halo or the Wii