People like me (and probably like you –since you’re reading this) in the creative field have an odd pressure during the holidays.  You can’t just give gift, gifts. Sending a basket of edible fruit or a box of crackers and chocolate says “ho hum” not “ho-ho-hold on a second! What’s this??”

You can always play it safe with a particularly creative holiday card.  But again, you risk a certain level of blah-ness there. I know some companies in Los Angeles think it’s cute to send a slick photo, on expensive card stock, of the Santa Monica Pier washed in a bright orange sunset to their NYC peers.  The point being, “hahaha! You live somewhere COLD. Happy Holidays.” Heh.

And still, I give in to the madness, willingly. It’s that special time of year, time to dig deep into the creative toolbox so I do not have to send out lumps of coal to everyone. Then again, a lump of coal molded into the shape of a hamburger or IBM Selectric Type ball could really make an impact. Less IS more, right?

Happy Holiday Daze Y’all.